Florida Vacation Auction™, which launched in 2005, makes planning a Sunshine State escape as easy as Bid, Win, Enjoy!™
Planning a vacation to Florida is easier and less expensive for travelers thanks to a new Web site – FloridaVacationAuction.com. For travel suppliers such as hotels and attractions, it's a new unique advertising venue to reach potential customers.
Visitors to www.FloridaVacationAuction.com will find vacation packages around the Sunshine State including beach resorts, theme park hotels, golf and spa retreats, bed & breakfasts escapes, and attraction tickets. Users of the site will then bid on these vacation packages in an auction format. Savings start at 80 percent off regular prices. There are no costs to participate and bid for an auction listing.
For those who choose not to participate in the auction process, the site's Buy Direct feature allows them to take advantage of special offers from Florida Vacation Auction's travel partners. Those who click on the Buy Direct feature are taken to the suppliers Web site where they can book the travel package directly with the provider.
Benefits to Consumers
Planning a Florida vacation is as easy as Bid, Win and Enjoy with Florida Vacation Auction. The new web site gives travelers two ways to enjoy a Sunshine State vacation. First, users can participate in auctions where savings can be as much as 80 percent. Second, they can select the Buy Direct offers and go straight to a Florida Vacation Auction's travel supplier's Web site and book a vacation package directly with the hotel or resort. These Buy Direct offers feature special rates and value added packages.
Each week new auctions will appear on the site. Site users can view these auctions based on location, vacation experience (attractions, golf, spa, etc.) or price range. After determining which vacation package they are interested in, they simply register or log in and begin bidding. There is no cost to bid.
The site is the exclusive vacation auction partner of VISIT FLORIDA, the state's official source for travel planning. As a result of this partnership, vacation planners can bid with confidence in names they recognize and trust.
The winner of each auction, upon confirmation of receipt of payment, will receive a travel voucher to enjoy their winning trip.
Travel Industry Benefits
Today, consumers have multiple choices to research and purchase travel online. For suppliers and destination marketing organizations that means developing new resources and dealing with growing issues related to inventory management, increased commission payouts, and for DMOs, decreased funding from loss of bed tax revenues.
FloridaVacationAuction.com is different. The site is not another intermediary to deal with; it is an advertising option to help Florida travel suppliers acquire more consumers.
Travel industry members advertising on the site will find many benefits. Listings last for four weeks, including one week for the auction and both pre- and post-auction weeks. In additions, customers using the Buy Direct feature are actually directed to the suppliers Web site so there are no commissions involved and no inventory management.
Florida Vacation Auction is also working to eliminate issues area Convention and Visitors Bureaus and Tourism Development Councils are experiencing with other online travel intermediaries. The site will pay all bed taxes collected on winning auction items. This will insure local destinations are not losing out on revenue supplies.
The site is the exclusive vacation auction partner of VISIT FLORIDA, the state's official source for travel planning. For Florida travel suppliers who are VISIT FLORIDA Partners, it means special discounts on listing fees. Furthermore, there will be a direct link from VisitFlorida.com to FloridaVacationAuction.com. This link will naturally drive traffic to site and prove beneficial to Florida Vacation Auction advertisers.
FloridaVacationAuction.com is being developed by Vacation Auctions, Inc., under the leadership of travel marketing veteran Sal Dickinson. For more than two decades, Dickinson has worked with resorts, destinations, cruise lines and more. He has volunteered and worked with many destination marketing organizations and served as the Hospitality Sales and Marketing Association International's chair of the Americas .
Gravina, Smith & Matte